Financial Health Indicator: Understanding the impact of our offerings on the financial health of our customers in The Netherlands
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kaastra2025 - p. 8
The data set is limited to statistical samples of the approximately 4 million primary digital ING Netherlands customers, excluding potential products held at other financial institutions.
kaastra2025 - p. 15
We applied the Difference-in-Differences (DiD) method to: • Measure baseline Financial Health Indicator changes among non-users (control group). • Compare these against Financial Health Indicator changes among users (test group). • Calculate the net proposition effect by subtracting test-group changes from control-group changes.